MediaAlpha, Inc. (“MediaAlpha”) today announced the pricing of its initial public offering of 9,250,000 shares of its Class A common stock at a price of $19.00 per share. Of those shares,
MediaAlpha is selling 6,258,502 shares and an affiliate of White Mountains (NYSE: WTM) is selling 2,991,498 shares as the selling stockholder. Insignia Capital Group is also selling a portion of
its equity